How Does Seo Work? (4 Ways to Optimize Your Blog)
If you’re putting tons of time and effort into creating a great blog for your readers but can’t seem to draw an audience, you may need a quick course in search engine optimization (SEO).
SEO involves a set of methods and strategies used to help websites rank higher on popular search engines like Google or Bing.
Wondering how does SEO work? Read on for a quick crash course in all things SEO and how you can implement common strategies on your blog.
1. Retool Your User Interface
A great starting point is to look at your current blog or website and perform a self-audit. You may have great content, but if your users can’t access or navigate your website easily, you’re going to rank lower than those with less content but a better UI.
Take a quick look around your website and start to think about what may need improvement. Pay attention to how quickly your website loads, how responsive your menus are, and your general design.
If you’re truly stumped, take a few minutes to browse the web. No, it isn’t procrastination, it’s research! Pay close attention to your favorite websites’ UI and think about ways you can incorporate elements in your own blog.
Web design is an integral element of SEO that often falls by the wayside.
2. Create High-Quality Content On A Consistent Basis
You’ll need to make a habit of creating highly engaging, original content on a regular basis. Ideally, you’d post a few pieces of new content each week, then share those pieces across your web presence.
It may seem like a lot of work (and it is, to be fair) but over time you’ll establish your blog as an authority, both with your readers and search engines.
3. Improve Metadata And Tagging
Here’s another under the hood search engine optimization tip: Uploading images and creating content isn’t quite enough to get you to the top of Google.
Don’t get us wrong, they’re important elements in their own rights, but you’ll greatly increase your chances if you tag images and restructure your URLs.
Your URL structures need to be readable due to a process called crawling.
Once you’re more comfortable tinkering with your site, you may also want to go page by page and readjust your HTML tags, as well, though this is a far more intensive process than URL structuring and image tagging.
4. Use The Right Keywords
While keyword strength ebbs and flows with market trends, there are a few surefire tactics you can use to choose the best keywords and phrases for your content.
First, make sure they’re relevant to your content and audience. If your blog is about knitting, for instance, your keywords should revolve around that topic.
Next, make sure they’re searchable. Think about the kinds of queries you search for on a daily basis. The more you can replicate those common words and phrases, the better.
Last but not least, consult a keyword ranking tool. Google Ads features a robust planning tool, and since they’re the most popular search engine, it’s worth using.
How Does SEO Work? Now You Know!
The world of SEO is vast and constantly changing. But for now, these four tried and true methods should teach you the basics and help you get started.
Still wondering how does SEO work? Or perhaps you’re looking to list your blog. Be sure to get in touch today and see how you can add your blog to our directory ver ahora.