When a user types something into Google (or any other search engine) they're faced with a list of results, often with paid-for links at the top. But up to 80% of users will bypass those paid for links, and click on the organic content instead. If...
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Did you know that over half of digital marketers believe that blog content creation is the most important priority for marketing your website? You need to blog on a really regular basis. Sometimes coming up with new ideas for blog posts is too challenging. That's why you...
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The wild world of SEO is intimidating to many business owners. It can seem super technical and hard to understand. Where do you even start? Luckily, SEO isn't as hard to grasp as you think. There are a few things you need to know about how search...
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If you run a small business, you probably don't have the budget for a large marketing team. This can feel a bit disheartening and you might be wondering whether this is going to impact your odds of success. Especially against more established competitors. Thankfully, you don't...
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So your e-commerce shop is in place. You've got your goods, they're ready to ship, but you still aren't turning the profits that you think you deserve. Did you know that Shopify SEO is one of the best ways to help you start selling more goods? Going through...
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Are there certain areas of your business that you'd like to improve dramatically? Maybe you're not thrilled with the way your website looks and the image that it projects to the world. Or maybe you're not 100 percent happy with the way your IT system is...
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There has been a dramatic increase in the number of blogs worldwide in the past few years. Studies estimate that there are more than 425 million bloggers today compared to just over 17 million in 2011. The increase has been steady over the years as...
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What if your brand new digital marketing campaign was doomed from the start? This may sound like a nightmare for any business. However, any digital campaign that doesn't use guest posts may as well be over before it's begun. There are many different reasons to integrate guest...
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Google processes over 40,000 search queries per second. Businesses everywhere can take advantage of this digital traffic by turning to Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC). Both SEO and PPC campaigns can boost a business's visibility in search results and drive traffic to their site. Sometimes,...
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Over half of all marketers report that creating content for their blog is the most important part of their inbound marketing campaign. Blogging is an excellent way to build a relationship with your audience and improve your brand reputation. There are several ingredients required for a...
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